Wednesday, December 12, 2012

96% The House I Live In

All Critics (51) | Top Critics (18) | Fresh (49) | Rotten (2)

"The House I Live In" leaves you shaking your head in deadened wonder at the waste of it all.

The House I Live In is a work of journalism, not propaganda: Jarecki has done his research and leaves it to you to decide what to make of it.

If [it] takes a while to focus, it eventually becomes the conversation starter the subject desperately needs.

Jarecki takes a highly original approach to create a compelling, thought-provoking look at a highly relevant and controversial topic.

An absorbing, disturbing sit.

It's a film as profoundly sad as it is enraging and potentially galvanizing, and it's one of the most important pieces of nonfiction to hit the screen in years.

What this film argues, pretty convincingly, is that the war on drugs is much worse than a failure. It argues that it is tearing our society apart.

Jarecki makes clear that all our efforts and investments in fighting the War on Drugs haven't yielded any real success, only ruined lives, families and communities. There comes a point in any war where it becomes important to ask: Is it worth it?

Expertly researched, brilliantly argued and masterfully assembled, it is also easily the documentary of the year.

One of the finest documentaries of the year, this involving film is lucid, sharply well shot and edited, and ultimately so important that it's rather terrifying to watch.

A wide-ranging examination of the futile, self-defeating "war on drugs" ...

One of the best documentaries out this year, and a must-see for Senate and Congress in America.

An angry and personal attack on America's war on drugs contends it is a grotesquely wasteful public-works scheme.

Jarecki is a stickler for sticking to his subject, or sub-subject, until it squeals like a leech victim.

Jarecki offers 100 small conclusions rather than one big one for you to take away.

This urgent and formidably smart movie - perhaps the year's most important political documentary - has opened minds and changed laws already.

Tells a complex story with troubling ease.

Persuasively argues that punitive laws against users have historically involved disproportionately targeting poor, non-white communities.

Jarecki's parade of experts and eyewitnesses is impressive, as are his arguments that race and class prejudice enter into the policing efforts of America's drug warriors.

Jarecki's conclusion is powerfully plausible

There's no confusion about Jarecki's point of view in The House I Live In- he's out to make the case that America's drug laws cause far more damage, to individuals and communities, than drug use ever has

The film deserves credit for offering a unique perspective on a relevant social issue.

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Source: http://www.rottentomatoes.com/m/the_house_i_live_in/

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Seven primitive galaxies at the dawn of time

Dec. 12, 2012 ? Using NASA's Hubble Space Telescope, astronomers have uncovered a previously unseen population of seven primitive galaxies that formed more than 13 billion years ago, when the universe was less than 3 percent of its present age. The deepest images to date from Hubble yield the first statistically robust sample of galaxies that tells how abundant they were close to the era when galaxies first formed.

The results show a smooth decline in the number of galaxies with increasing look-back time to about 450 million years after the big bang. The observations support the idea that galaxies assembled continuously over time and also may have provided enough radiation to reheat, or reionize, the universe a few hundred million years after the big bang.

These pioneering observations blaze a trail for future exploration of this epoch by NASA's next-generation spacecraft, the James Webb Space Telescope. Looking deeper into the universe also means peering farther back in time. The universe is now 13.7 billion years old. The newly discovered galaxies are seen as they looked 350 million to 600 million years after the big bang. Their light is just arriving at Earth now.

The greater depth of the new Hubble images, together with a carefully designed survey strategy, allows this work to go further than previous studies, thereby providing the first reliable census of this epoch, say the researchers. Notably, one of the galaxies may be a distance record breaker, observed 380 million years after the birth of our universe in the big bang, corresponding to a redshift of 11.9.

The results are from an ambitious Hubble survey of an intensively studied patch of sky known as the Ultra Deep Field (UDF). In the new 2012 campaign, called UDF 2012, a team of astronomers led by Richard Ellis of the California Institute of Technology in Pasadena, Calif., used Hubble's Wide Field Camera 3 (WFC3) to peer deeper into space in near infrared light than any previous Hubble observation. The observations were made over a period of six weeks during August and September, and the first scientific results are now appearing in a series of scientific papers. The UDF 2012 team is publicly releasing these unique data, after preparing them for other research groups to use.

Astronomers study the distant universe in near-infrared light because the expansion of space stretches ultraviolet and visible light from galaxies into infrared wavelengths, a phenomenon called "redshift." The more distant a galaxy, the higher its redshift.

A major goal of the new program was to determine how rapidly the number of galaxies increases over time in the early universe. This measure is the key evidence for how quickly galaxies build up their constituent stars.

"Our study has taken the subject forward in two ways," Ellis explained. "First, we have used Hubble to make longer exposures than previously. The added depth is essential to reliably probe the early period of cosmic history. Second, we have used Hubble's available color filters very effectively to more precisely measure galaxy distances."

The team estimated the galaxy distances by studying their colors through a carefully chosen set of four filters at specific near-infrared wavelengths. "We added an additional filter, and undertook much deeper exposures in some filters than in earlier work in order to convincingly reject the possibility that some of our galaxies might be foreground objects," said team member James Dunlop of the Institute for Astronomy, University of Edinburgh.

For galaxies whose light has been shifted to infrared wavelengths, Dunlop said, the intervening hydrogen will have absorbed all of the light that was originally emitted as visible light and most of the light initially released at near-infrared wavelengths. Therefore, these galaxies will not be detected in most of Hubble's filters. They will only be seen in Hubble's longer-wavelength infrared filters, which hold the key to discovering the earliest galaxies.

The results from the UDF 2012 campaign mean there may be many undiscovered galaxies even deeper in space waiting to be uncovered by the Webb telescope. "Although we may have reached back as far as Hubble will see, Hubble has, in a sense, set the stage for Webb," noted team member Anton Koekemoer of the Space Telescope Science Institute in Baltimore, Md., who oversaw the Hubble observations and combined the images. "Our work indicates that there may be a rich field of even earlier galaxies that Webb will be able to study."

Astronomers have long debated whether hot stars in such early galaxies could have provided enough radiation to warm the cold hydrogen that formed soon after the big bang. This process, called "reionization," is thought to have occurred 200 million to a billion years after our universe's birth. This process made the universe transparent to light, allowing astronomers to look far back into time. The galaxies in the new study are seen in this early epoch.

"Observations of the microwave afterglow from the big bang tell us that reionization happened more than about 13 billion years ago," said Brant Robertson of the University of Arizona in Tucson. "Our data confirms that reionization was a drawn-out process occurring over several hundred million years with galaxies slowly building up their stars and chemical elements. There wasn't a single dramatic moment when galaxies formed; it was a gradual process."

The team's finding on the distant galaxy census has been accepted for publication in The Astrophysical Journal Letters.

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Source: http://feeds.sciencedaily.com/~r/sciencedaily/top_news/~3/fZr53U4Ng2w/121212141807.htm

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NYU-Poly professor named a fellow of the ACM

NYU-Poly professor named a fellow of the ACM [ Back to EurekAlert! ] Public release date: 11-Dec-2012
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Contact: Kathleen Hamilton
hamilton@poly.edu
718-260-3792
Polytechnic Institute of New York University

Keith W. Ross elevated to the highest ranks of world's largest society for computer science

NEW YORK, December 11, 2012 Keith Ross, the Leonard J. Shustek Chair in Computer Science at the Polytechnic Institute of New York University (NYU-Poly) and the head of NYU-Poly's Computer Science and Engineering Department, has been chosen as a fellow of the Association for Computer Machining (ACM) in recognition of his contributions to the design and modeling of computer networks and Internet applications.

The ACM is the world's largest professional society for computer science and elevates no more than one percent of its members to fellows.

Ross has done seminal research in the areas of computer networking and P2P (peer-to-peer) systems, and he has also been widely lauded for his work in Internet measurement, security and privacy, content distribution networks and Markov decision processes.

"Professor Ross is an exceptional scholar and a steady anchor for a thriving department," said NYU-Poly Acting President and Provost Katepalli R. Sreenivasan. "We take great pride in his affiliation with NYU-Poly and the pioneering work he has done here to make our institution an important center of computer networking. The ACM has accorded him a richly deserved honor."

Ross is also a fellow of the Institute of Electrical and Electronics Engineers (IEEE) and recipient of numerous prestigious best paper awards. He has served as an advisor to the Federal Trade Commission on P2P file sharing and is co-author (with James F. Kurose) the most popular textbook on computer networks, Computer Networking: A Top-Down Approach Featuring the Internet.

Ross founded Wimba, an Internet technology firm that develops and markets Java-based asynchronous and synchronous voice-over-IP technologies, primarily for the online education and language-learning markets. Wimba was recently acquired by Blackboard.

Ross holds a bachelor of science in electrical engineering from Tufts University, a master of engineering in electrical engineering from Columbia University and a doctorate in computer and control engineering from the University of Michigan.

The ACM unites computing educators, researchers and professionals to inspire dialogue, share resources and address the field's challenges. Its Fellows Program recognizes outstanding members for achievements in computer science and information technology and for significant contributions to the mission of the ACM.

"It is an enormous privilege to be named an ACM Fellow," Ross said. "I would like to thank everyone with whom I have worked over the years, especially my Ph.D. students, collaborators and colleagues at NYU-Poly."

ACM will formally recognize the 2012 Fellows at its annual Awards Banquet on June 15, 2013, in San Francisco. Additional information about the ACM 2012 Fellows, the awards event, as well as previous ACM Fellows and award winners is available at www.acm.org/awards.

###

About Polytechnic Institute of New York University

Polytechnic Institute of New York University (formerly Polytechnic University), an affiliated institute of New York University, is a comprehensive school of engineering, applied sciences, technology and research, and is rooted in a 158-year tradition of invention, innovation and entrepreneurship: i2e. The institution, founded in 1854, is the nation's second-oldest private engineering school. In addition to its main campus in New York City at MetroTech Center in downtown Brooklyn, it also offers programs at sites throughout the region, around the globe and remotely through NYUe-Poly. NYU-Poly is an integral part of NYU Abu Dhabi, NYU Shanghai and the NYU Center for Urban Science and Progress (CUSP) in downtown Brooklyn. For more information, visit www.poly.edu.


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AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert! system.


NYU-Poly professor named a fellow of the ACM [ Back to EurekAlert! ] Public release date: 11-Dec-2012
[ | E-mail | Share Share ]

Contact: Kathleen Hamilton
hamilton@poly.edu
718-260-3792
Polytechnic Institute of New York University

Keith W. Ross elevated to the highest ranks of world's largest society for computer science

NEW YORK, December 11, 2012 Keith Ross, the Leonard J. Shustek Chair in Computer Science at the Polytechnic Institute of New York University (NYU-Poly) and the head of NYU-Poly's Computer Science and Engineering Department, has been chosen as a fellow of the Association for Computer Machining (ACM) in recognition of his contributions to the design and modeling of computer networks and Internet applications.

The ACM is the world's largest professional society for computer science and elevates no more than one percent of its members to fellows.

Ross has done seminal research in the areas of computer networking and P2P (peer-to-peer) systems, and he has also been widely lauded for his work in Internet measurement, security and privacy, content distribution networks and Markov decision processes.

"Professor Ross is an exceptional scholar and a steady anchor for a thriving department," said NYU-Poly Acting President and Provost Katepalli R. Sreenivasan. "We take great pride in his affiliation with NYU-Poly and the pioneering work he has done here to make our institution an important center of computer networking. The ACM has accorded him a richly deserved honor."

Ross is also a fellow of the Institute of Electrical and Electronics Engineers (IEEE) and recipient of numerous prestigious best paper awards. He has served as an advisor to the Federal Trade Commission on P2P file sharing and is co-author (with James F. Kurose) the most popular textbook on computer networks, Computer Networking: A Top-Down Approach Featuring the Internet.

Ross founded Wimba, an Internet technology firm that develops and markets Java-based asynchronous and synchronous voice-over-IP technologies, primarily for the online education and language-learning markets. Wimba was recently acquired by Blackboard.

Ross holds a bachelor of science in electrical engineering from Tufts University, a master of engineering in electrical engineering from Columbia University and a doctorate in computer and control engineering from the University of Michigan.

The ACM unites computing educators, researchers and professionals to inspire dialogue, share resources and address the field's challenges. Its Fellows Program recognizes outstanding members for achievements in computer science and information technology and for significant contributions to the mission of the ACM.

"It is an enormous privilege to be named an ACM Fellow," Ross said. "I would like to thank everyone with whom I have worked over the years, especially my Ph.D. students, collaborators and colleagues at NYU-Poly."

ACM will formally recognize the 2012 Fellows at its annual Awards Banquet on June 15, 2013, in San Francisco. Additional information about the ACM 2012 Fellows, the awards event, as well as previous ACM Fellows and award winners is available at www.acm.org/awards.

###

About Polytechnic Institute of New York University

Polytechnic Institute of New York University (formerly Polytechnic University), an affiliated institute of New York University, is a comprehensive school of engineering, applied sciences, technology and research, and is rooted in a 158-year tradition of invention, innovation and entrepreneurship: i2e. The institution, founded in 1854, is the nation's second-oldest private engineering school. In addition to its main campus in New York City at MetroTech Center in downtown Brooklyn, it also offers programs at sites throughout the region, around the globe and remotely through NYUe-Poly. NYU-Poly is an integral part of NYU Abu Dhabi, NYU Shanghai and the NYU Center for Urban Science and Progress (CUSP) in downtown Brooklyn. For more information, visit www.poly.edu.


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AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert! system.


Source: http://www.eurekalert.org/pub_releases/2012-12/pion-npn121112.php

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Harrison Assessments in Executive Coaching | International Coach ...

Introduction?

Executive coaching is designed to help facilitate professional and personal development to the point of individual growth and improved performance. Coaches need to have a strong understanding of individual differences in a work place as well as the ability to adapt their coaching style or strategies.

Executive coaches work their clients towards specific professional goals triggered by situations like

  • Wants to decide on which career to choose from after having travelled many years in their current vocation.
  • Join?s a new firm or starts a new career or a new role.
  • Is promoted to new level
  • Develop on competencies highlighted in their appraisals.
  • Wants to improve their performance.

Organizations use Executive coaches to help the executive find their core issues and help them overcome these issues. Some organizations also support their executives by the use of psychometric assessments and give them access to qualified empanelled Executive Coach?s.

Different types of Psychometric Assessments?

The word psychometric is formed from the Greek words for mental and measurement. Psychometric tests attempt to objectively measure aspects of an individual?s mental ability or personality. There are different kinds of Psychometric Assessments catering to different needs of an executive?s career. ? Copyright 2006 International Coach Academy Pty. Ltd. Use is governed by the Terms and Conditions at http://www.icoachacademy.com Last updated Feb 2006 3

There are two main types of psychometric tests:

Ability Tests ? Measure an individual?s ability to perform or carry out different tasks.

Personality Questionnaires ? Measure an individual?s way of doing things, and specifically the way they interact with the environment and other people.

Some assessments are called ?type models?, which classify tendencies and preferences, with no good or bad types, per se. DISC and Meyers Briggs fall in this classification. Meyers Briggs and DiSC are described as assessments, rather than tests. They are used to measure behavioral patterns or tendencies, with no right or wrong answers.

Other assessments are diagnostic, designed to point out problems and weaknesses. ?360? assessments fall under the ?diagnostic? label. Emotional Intelligence has been described as a way to measure both strengths and weaknesses.

These tests vary on the fundamental premise on which the tool is built and also what it intends to serve. Some tests provide perspectives which are relevant to an individual as a complete personality, while some tests are very specific to the executive?s Professional life only.

Relevance of Psychometric assessments in Executive coaching?

Psychometric testing is now used by over 80% of the Fortune 500 companies in the USA and by over 75% of the Times Top 100 companies in the UK. Tests are used by many employers across most sectors, including IT, engineering, energy,

banking, consultancy, accountancy, the civil service and other public sector, fast moving consumer goods and retail.

In such scenarios it may be mandated to Executive coaches by the clients to work with these reports to help the individual executive chalk out their path.

Executive coaches may also choose to bring in their own psychometric tests as they find it appropriate to the situation.

Usage of the right psychometric tools would aid the Coach to understand the executive much faster. These tools also help the executive to draw his own linkages and conclusions based on the reports. These would also help the executive gain perspectives of how one aspect of his behavior impacts which aspect of performance.

As per Sherpa Coaching Survey 2012, there has been a trend toward the use of assessments among executive coaches. A couple of years back, 8% of coaches reported they did not use an assessment at all. Last year, that number dropped to 4%. This year, 99% of coaches reported using an assessment.

In this paper, an introduction to Harrison assessments and its application is made.

Introduction to Harrison assessments?

Dr. Dan Harrison founded Harrison assessments in 1990 with a vision to help individuals and companies select and develop top talent. Dan Harrison with his background in Mathematics, Personality theory, Counseling psychology, Human Potential psychology and organizational psychology has been able to weave his diverse knowledge to create a powerful assessment tool.

Being a mathematician himself, Dr. Dan Harrison has been able to create a smart questionnaire which is able to gather information in about 30 minutes, what would have taken a full day of multiple choices testing equal to 2701 multiple choice questions.

Foundations of Harrison assessment methodology?

Some of the key foundations that Harrison assessment is built on are:

  • Enjoyment ? Performance Theory
  • Four core principles of Employee Development
  • Paradox theory

?

Enjoyment ? Performance theory?

As picture depicts, our performance improves as we do activities which we enjoy doing.

It also means that a right job for us, is one which we enjoy doing. And if we are in jobs or roles which require us to do a lot of tasks which we do not enjoy doing, our performance can dip.

Four Core principles of Employee development?

The 4 core principles of any strong employee development plan of an organization are

? Ensure the right placement.

?

As development takes a long time, it is prudent to focus on developing people who are in the right jobs. It may not be worthwhile to spend on developing people who are not in the right jobs.

? Consider technical and behavioral competencies

?

Focus on building both technical as well as behavior competencies as both play their roles in the final performance of an individual.

? Consider all relevant Job suitability factors

?

This reveals all the behavioral factors that affect job performance, work satisfaction and retention.

? Discover, acknowledge and utilize strengths

This provides encouragement and motivation for individuals to develop.

Paradox Technology?

Harrison Assessments is the only tool which harnesses the power of paradox. Paradox is the result of integrating two seemingly contradictory behaviors that both contribute to an individual?s success. Individuals with balanced paradoxes are more likely to succeed.

This figure, shows the result of integrating two contradictory behaviors of Frank and Diplomatic. This paradox has 4 conditions which are actually new traits.

Good communicator ? as in Balanced Versatility

Poor communicator ? as in Balanced Deficiency

Blunt ? as in Aggressive Imbalance

Evasive ? as in Passive imbalance

Balanced Versatility ? People who are strong in both traits are versatile and can exhibit either behavior as appropriate to the situation. Such people rarely exhibit the other 3 traits even under stress.

Aggressive Imbalance ? People who are strong in the dynamic trait which is represented on the Y-axis tend to exhibit aggressive behavior. Such aggressive?behavior often masks an underlying vulnerability. For example, bluntness is often used as a means of evading or deflecting attention from oneself when one feels vulnerable.

Passive imbalance - People who score low on dynamic trait but high on the trait along X-axis fall under passive imbalance. Such passive behavior could be an area to explore with the individual to identity improvement areas.

Balanced Deficiency ? People who score low on the dynamic trait and the passive traits could be probed to check whether they are in the right jobs which are in line with their life themes. Executive coaches could also probe on how these counter ? productive behaviors are coming in the way of performance

12 Paradox Pairs?

Harrison Paradox assessment includes an analysis of 12 main paradoxes, which are Certain : Open/Reflective

Frank : Diplomatic

Analytical : Intuitive

Risking : Analyses Pitfalls

Self-Acceptance : Self-Improvement

Self-Motivated : Stress Management

Enforcing : Warmth/Empathy

Persistent : Experimenting

Authoritative : Collaborative

Assertive : Helpful

Organized : Flexible

Optimistic : Analyses Pitfalls

These 12 paradoxes result in 12 ideal paradoxical behavioral competencies as follows.

  • Be confident and clear about ideas while openly considering all issues.
  • Respect oneself while striving to improve
  • Be straightforward and direct while being respectful of others.
  • Express your needs while being helpful and conscious of others needs.
  • Be highly self-motivated while managing stress and respecting others.
  • Be persistent in overcoming obstacles and trying new things.
  • Be logical while at the same time value intuition.
  • Be organized while at the same time adapt to changes.
  • Be willing to take risks and carefully analyse the risks for pitfalls
  • Enforce rules and guide performance while maintaining positive relationships.
  • Be responsible for decisions while collaborating with others.
  • Maintain a positive attitude while being mindful of potential problems.

Benefits of using the Harrison Assessments

Some Benefits of using Harrison Assessments for coaches are that ? they can quickly gain rapport and trust, facilitate core values and easily overcome resistance for development.
Additionally, this also helps the executive to understand their unique strengths & identify key areas for development
Paradox Technology? analyzes and determines a broad spectrum of potential counter-productive traits without the person having the slightest idea it is happening. This is vitally important since negative traits usually account for 60-75% of the factors that determine job success
Approaches to using Harrison assessments in Executive Coaching
There are different approaches to use Harrison assessments depending on whether the client organization is using Harrison assessments or not.

Organizations using Harrison assessments

In these organizations, as part of Harrison assessment implementation, the organization would have

  • Defined Job Success Factors for all key roles.
  • Employees who take the assessments get a complete set of 9 developmental reports.

Coaches can use

  • Job Success Analysis report to understand how well the executive is fitting the current job success factors.
  • Development for Position report to further explore with the Executive the various opportunities to improve and help them implement a feasible action plan.
  • ?How to manage, develop & Retain? report to identify the essential, important and other factors which the executive needs to focus on to improve his performance.
  • Paradox graph the coach can go an exploratory conversation with the executive to better understand themself.
  • Traits and Definition report provides the Coach an insight into the primary work preferences and personality factors which the executive has. This report also shows the Life themes, Strengths and Preferred focus and traits which the executive does not prefer to use.

Organizations which do not use Harrison Assessments

In such situations, the Executive coach can use the Paradox graph and Traits and definitions report only to help the executive. It may not be prudent for the Executive Coach to suggest creating Job Success factors for the role which the executive is playing currently and then go about using all the reports which this step can enable.

Challenges in using Harrison Assessment

Some of the potential challenges could be
- Educating the executive about the basic premises of Harrison assessments. If the Executive does not seem to appreciate this tool, then it can lower the trust on the Executive coach.

- Harrison assessments works on the basis of work preferences only and at times an executive?s performance at office can be impacted by factors outside professional lives. Executive coaches have to be aware of this and factor them in their probing agenda.

- Executive coaches have to be certified to assess the executive?s reports and the experience of the executive coaches in using this tool only improves over time. So in the initial few reports assessment, the coaches may miss recognizing certain pertinent information.

- Executive coaches may be unable to get themselves certified due to cost or timing or distance issues. In such cases, executive coaches may have to leverage on other trained interpreters.

Conclusion

Executive coaching in a scenario where many organizations use psychometric assessments, it is advantageous for Executive Coaches to equip themselves with relevant skills to understand and interpret many different kinds of tools. Harrison assessment, being one of the leading workplace Preference inventories addresses the area of Job Success. Executive coaches can build this into their practices and also their Self development plans, depending on the target clients that they work with.

References:

1. Training material from Harrison Assessments International Limited.
2. http://www.psychometric-success.com
3. http://en.wikipedia.org/wiki/Coaching#Executive_coaching
4. http://www.sherpacoaching.com/2012-executive-coaching-assessments.html

Source: http://www.icoachacademy.com/blog/coaching-resources/research-papers/satish-chandra-relevance-of-harrison-assessments-in-executive-coaching/

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Tuesday, December 11, 2012

Pit?dharma - Fatherhood: Come Home This Christmas

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Source: http://pitadharma.blogspot.com/2012/12/come-home-this-christmas.html

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ROCCAT ISKU FX keyboard ships worldwide, lights up gaming for $100

ROCCAT Isku FX keyboard ships worldwide, lights up gaming for $100

ROCCAT's ISKU FX keyboard intrigued us back in the summer by adding some synchronicity to the usual gaming keyboard formula. We're glad to hear, then, that it's shipping just as much of its audience will get the games that should be its match. Players in multiple countries can pick up the ISKU FX this week at prices of either $100 for Americans or €100 in European countries like ROCCAT's native Germany. For the money, they're getting both 16.8 million hues to choose from as well as Philips Ambilight-style flashes in supporting games -- and the familiar control over a ROCCAT mouse if they're not always in the mood for an elaborate show. The ISKU FX might not lure in those who already have serious input at hand, but it could be the right complement to a new PC.

Continue reading ROCCAT ISKU FX keyboard ships worldwide, lights up gaming for $100

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Monday, December 10, 2012

Meet the pool guy to the 1 percent

14 hrs.

Art had Rembrandt. Music had Mozart. The high-end pool industry has Mark Werner, a 35-year-old entrepreneur from New Jersey, who builds million-dollar swimming holes for the rich and sometimes famous.

Even in a stagnant U.S. economy, Werner is earning a comfortable living creating designer pools for the wealthy. From waterfalls to elaborate tile selections, no detail is too small. In time, Werner?who credits his training as a Marine for his drive and success?hopes to rank among the top, master pool designers in the world.

For his rich clients, a couple hundred thousand for a pool is pocket change. "This is like 'screw you' money," Werner said. "Instead of putting it (the extra money) in the stock market, let's put it in the backyard" is their thinking, he said.?

No pool party for the industry
Thirteen years ago, Werner started what was a two-man moonlighting operation. The upstart has since flourished into a $5-million enterprise with 26 full-time employees. Caribbean Blue Pools & Spas builds roughly 20 pools a year?enough building to keep Werner working 15-hour days, seven days a week, from March through November.

Despite the sluggish economy, Werner is so busy he doesn't have time for a holiday. "Some days I don't sleep," he said. "I don't have million-dollar vacations; I take a few days in winter, when there's snow on the ground."

While Werner is lucky enough to cater to rich clients who are seemingly immune to the weak economy, the pool industry overall?comprised almost entirely of independent, family-owned companies?has been decimated by the recession and slow recovery. New U.S. pool construction has plunged 70 percent during the last seven years to roughly 50,000 pools annually from about 170,000 pools a year, said analyst Josh Darling, pool practice manager at PK Data, a market research firm.

"The recession has hammered all segments of the market, but it's the middle- and small in-ground pools that are really feeling it," Darling said. "High-income people are still making money, and can afford a pool."?

Elite pool customers
Werner said his customers in the greater New Jersey and New York City metropolitan area include bankers, business owners and a smattering of celebrities, whose names he said he can't disclose.

A basic pool starts at $200,000, ballpark. More lavish options can run up to $2.5 million. Waterfalls and infinity edges are practically standard issue at this high end of the pool market.

The real money, Werner said, lies in artistic additions. Special lighting effects go for $50,000 and up. Grottos can set you back $150,000. Hand-carved rock formations can range from $200,000 to $300,000. Outdoor kitchens, fireplaces and TVs are extra, of course.?

"We're doing a pool right now that comes off the second floor of a house," said Werner. "The vanishing edge is made out of acrylic like a fishbowl. It has columns with torches. I've never seen anything like it."

An entrepreneurial spark
Werner has been immersed in the pool business since he was a teen, when he worked afternoons and summers at a friend's family pool business. Later after a four-year stint in the Marines, Werner returned to building pools full-time?but with a new perspective and passion for his work.

His military service took him behind enemy lines in Albania in 1998. Before doing military reconnaissance, Werner described himself as a kid going nowhere. "I had no ambition until I came out of the military. You come out, and you think you can take on anything. You strive to be the best in whatever you do," he said. "I was coming out to kill it."

That's when Werner's pool-design brainstorming really kicked in. "I wanted to learn about the pools themselves," he said. "I thought, 'If they're making money the way they do it now, I could do it better,' " he said.

Where Rembrandt looked to Italian painter Caravaggio for inspiration, Werner sought inspiration from modern sources?the Internet. He studied the most elaborate, artistic pools he could find, and set out to take them one step further in his creations. "You'd see pictures of these beautiful pools around the world. At the end of the day I wanted to do something spectacular," he said.

In 1999, Werner began building pools on his own at night with a helper, and after a year, he quit his day job to focus on his own business full-time. His early pools were very simple. "I didn't make money on those first few jobs," he said. "You make mistakes. Once you have five in the ground, though, people come to you."

As Werner's expertise grew, customers asked for increasingly complex designs. No design challenge is too big for him. "You can show me a picture of something you love, and we can replicate it in your yard."

And for many of his customers, no pool idea is too expensive. "Those are the jobs I'm looking for," said Werner, who hopes to eventually attract clients from across the country. "I want to be known as the Picasso of the swimming pool industry."

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Source: http://www.nbcnews.com/business/meet-pool-guy-1-percent-1C7488582

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